Burn Energy Drink: Fire to drink

酒烈如斯，真不知是饮火还是开火了？

This is evidently a compelling print advertising campaign launched by Coca-Cola to promote its energy drink, Burn. The campaign aims at focusing on how much energy the drink provides to a person. The advertisements are showing a man urinating after having the drink and the other one shows fire in the urinal and the effect is very apparent that in place of urine, fire is coming out. The advertisement campaign is a glaring example for a remarkable exaggeration of an idea; however, to some it may be a bit too much. Nonetheless, the portrayal of the idea is definitely compelling.

The photography of the campaign is really fascinating that has helped the campaign to produce visually engaging advertisements. However, few analysts think that the basic idea is not elaborated much, but the visuals suggests otherwise. The copy of the ad reads, ‘Fire to drink.’ The campaign was created by Leo Burnett, Milan, Italy.