La mie de pain
Every night “La mie de pain” welcomes 450 homeless people.
Agency: BECT Euro RSCG, France
P-magazine: Can’t Blame a Man for Being a Man
This is a side-splitting television commercial to promote P-magazine. The commercial clearly focuses on the basic male’s instinct towards female. The commercial is showing a bank robbery is being taking place and a robber enticed with the beauty of a staffer gives his phone number to call if interested. The advertisement attempts to point out that this persisting attitude which is normal with men can take place without thinking of its consequences.
The famous Belgian model Sylvie De Caluwe is also featuring in the commercial as a staff of the bank. The advertisement is really a delight to watch as it highlighted how stupid male can be. The text of the ad, perfectly embedded with ad, is equally precise to the target. The punch line says, ‘Can’t blame a man for being a man’. The ad was developed by Duval Guillaume Antwerp.
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